top of page
  • Writer's pictureJeremy Imlach

How To Show Traction To Investors - Argona AMA

Updated: Apr 26, 2022

In this video Argona Partners CEO, Jeremy Imlach details how to show traction to investors and what data to show.


If you have a question, submit to Team@ArgonaPartners.com



Jeremy:


“So investors want to see that you're capturing the market, and there's typically two ways to do this, through transactional data, and through intent data. So transactional data is obviously going to be built on the buying and selling of your product or service. So that's the more powerful of the two, but as we know, sales aren't always possible in that early stage startup realm, especially before that pre-seed funding realm, right? Especially depending on your industry. So the other way to showcase that you captured the market to investors is through the intent data. So this is essentially showcasing that you have been able to bring in your target, consumer your target, persona into your marketing at a portion of your sales funnel, that you've been able to capture the interest. So a good way to think about this might be for example, a waitlist. You can still showcase to investors that you're capturing the market and capturing your target persona, without having to actually generate sales.”


Investor Prep Resources

How to Properly Prepare for Investors

Three Biggest Red Flags Investors See

What Investors Mean By 'More Traction'

Finding The Right Investor For Your Company

How To Show Traction to Investors

How Long should It Take To Raise Capital?

Does Being Self Funded Look Bad To Investors?

What Time Of Year Should Your Raise Capital?

Getting Investors Interested In Your Product

Growth Strategy Resources

How to Launch Your First Product As A Startup

How to Get Your First Customer As A Startup

How to Find The Ideal CoFounder For Your Startup

Market Strategy for a SaaS Startup

The Most Overlooked Steps By Pre-Seed Startups

Digital Marketing Tips For Emerging Businesses in 2022

Top 3 Biggest Struggles Business Face Starting Out

When To Outsource Tasks On A Bootstrap Budget

Mistakes To Avoid When Starting Or Maintaining A Small Business

How To Find Your Marketing Niche

Resources For Entrepreneurs

Top Business Markets to Invest in 2022

Which Markets Performed Best For Investors in 2021

Top Startup Markets To Pay Attention to in 2022

Tips To Fund Small Business in 2022

Make Your Sales Pitch Not Sound So Forceful

Understanding The Design Thinking Market

How To Be An Invincible Entrepreneur

Three Qualities Of A Successful Entrepreneur

Three Daily Habits of Successful Entrepreneurs

The Key To Scalable Growth: Knowing Your Worth

Top Seven CEO Priorities

Curating Passion Into Experience

Fast Failing, Succeeding Faster

Top Misconceptions About Entrepreneurship

Why We Started Argona Partners: Helping Entrepreneurs

98 views0 comments

Recent Posts

See All
bottom of page