Argona Partners Chairman, Richard Anderson, answers question on how to get investors interested in your product/business.
If you have a question, submit to team@argonapartners.com
Richard:
“Um, so the best interest you can produce in your product is usually in the form of traction in some way, shape or form. So even if you're going out there, you're marketing, you're doing everything you can to get your products, you know, shipping out there developed. Um, the best thing you can do is to try and see if there is a way you can bootstrap just to a point where you can show interest in your product? Like if you don't have direct sales, you get people who say yes, I would buy this, even if they're not going to buy it right away. Right. Um, and then, so there's always something you can do to develop some level of traction, even if you're just struggling with each step to keep moving it forward. Uh, at some point you'll see enough of those steps forward that you'll catch the interest of some investors as well.”
Investor Prep Resources
Growth Strategy Resources
How to Get Your First Customer As A Startup
How to Find The Ideal CoFounder For Your Startup
Market Strategy for a SaaS Startup
The Most Overlooked Steps By Pre-Seed Startups
Digital Marketing Tips For Emerging Businesses in 2022
Top 3 Biggest Struggles Business Face Starting Out
When To Outsource Tasks On A Bootstrap Budget
Mistakes To Avoid When Starting Or Maintaining A Small Business
How To Find Your Marketing Niche
Resources For Entrepreneurs