UpCity has featured Argona Partners CEO, Jeremy Imlach, on their recent article "Digital Marketing Tips For Emerging Businesses In 2022".
Testing is also a big part of that research, and it’s strongly recommended by Argona Partners CEO Jeremy Imlach.
“Once you understand your ideal customer, you can focus on testing which digital channels are the best in order to capture that target audience. You don’t want to waste time and effort developing content for the hottest new platform if your ideal customers are not there. However, this doesn’t mean that you shouldn’t TEST new channels. Because marketing is all about hypothesizing and testing.”
Read the rest of the tips here: https://upcity.com/experts/digital-marketing-tips-for-emerging-businesses/
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