In this video Argona Partners CEO, Jeremy Imlach, answers the question on what would be the ideal market strategy for a SaaS (software as a service) startup. This question was submitted by Richard, from Shokwna Inc.
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Jeremy
"Now, when it comes to the ultimate go-to market strategy for any company, there isn't necessarily a one-solution-fits-all, however there's definitely steps that you can take towards an accelerated product launch.The first few of those steps are going to be concept feasibility and team develop. You're likely passed these stages already. So you're currently interested in the next three, early adopter attraction, alpha and beta testing and customer retention. Now with alpha and beta testing and with early adopter attraction, this is where you're really going to focus on your primary target market and understanding who's using these features and what features are they interested in? They don't necessarily need to know that they're in an alpha or beta test, but the idea here is that you're capturing market data and gathering market validation so that you can move forward with accelerating, how you move your product through the market and just remaining agile in that sense. Once you understand that, you can start to build the marketing machine and go into the customer retention phase."
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